FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Kith and Giorgio Armani presented Dreams of the Dune, the third chapter of their collaboration, including special footwear and headwear partnerships with ASICS, Diemme and ’47. The collection debuted with a runway show in the Agafay Desert south of Marrakech.
AMI and PUMA created a second co-branded collection combining AMI tailoring with PUMA sportswear, including apparel, footwear and accessories.
Vacheron Constantin’s 2026 Métiers d’Art – Tribute to Great Civilisations collection was created through its partnership with the Louvre and collaboration with the museum’s curators, using Louvre masterpieces as inspiration.
Monica Rich Kosann and content creator Krystal Bick co-designed the One More Chapter book-inspired engravable necklace.
Late Checkout and The Ritz-Carlton launched Chapter II of their collaboration, expanding the capsule into accessories, loungewear, children's pieces and home essentials, with the campaign shot at The Ritz-Carlton, Nikko.
Giorgio Armani and Kith present the third chapter of their collaboration, combining Armani tailoring with Kith's contemporary menswear approach across ready-to-wear, accessories and footwear. The collection launches globally October 16, 2026.
LVMH announced a new chapter in the Moët & Chandon collaboration with Pharrell Williams, including a bottle design reimagined by Pharrell for Ice Impérial. ([lvmh.com](https://www.lvmh.com/en/news-lvmh/moet-chandon-reimagines-ice-imperial-with-pharrell-williams?utm_source=openai))
Maserati participated in Salone del Mobile.Milano 2026 as Official Sponsor and Mobility Partner and unveiled the second chapter of the Giorgetti Maserati Edition interior collection, created with Giorgetti and Sonus faber.
At Watches and Wonders 2026, Vacheron Constantin presented a new chapter of its Métiers d’Art Tribute to Great Civilisations collection, created through its partnership with the Louvre and developed with museum curators. The maison’s official art-and-culture page also identifies Chinese-British illustrator Shan Jiang as its collaborator for the 2026 annual theme.
Compass partnered with renovation firm Chapter to integrate design and remodeling services into home buying and selling, including consultations, floor plans, renderings and renovation management.
Jacques Marie Mage and hatmaker Nick Fouquet describe the latest chapter of their ongoing creative partnership, combining headwear and eyewear in a collaborative trilogy.
Moynat partnered with artist Kasing Lung, creator of The Monsters, on a limited-edition handbags, leather goods and accessories collection featuring Labubu, Zimomo and King Mon. The first chapter was scheduled to debut in Shanghai on October 11, 2025, with later availability in cities hosting the exhibition.
Van Rysel is entering mountain biking with the RCR-XC, which will debut in the 2027 WHOOP UCI Mountain Bike World Series with Decathlon Ford Racing Team. Van Rysel will become the team's official bike and apparel supplier.
lululemon and British designer Saul Nash released the fifth and final chapter of their multi-season SLNSH collaboration for Summer 2026.
Van Cleef & Arpels and Vienna’s MAK created GLANZSTÜCKE, an exhibition placing the maison’s high jewelry in dialogue with rare objects from the MAK Collection across six thematic chapters.
Bombay Sapphire celebrated a new chapter in its long-term partnership with Royal Albert Hall by unveiling a blue bar and a venue-specific signature cocktail, The Jewel.
Hotel Cipriani’s Michelin-starred ORO presented a new dining chapter with Chef Vania Ghedini, appointed by Culinary Creative Director Massimo Bottura, and interiors reinterpreted by architect Peter Marino.
Wallpaper reports that John Galliano revealed the first chapter of his collaboration with Zara, Re{form}, with the collection arriving in stores on October 1, 2026.
Ford’s technical partnership with Red Bull Powertrains supports the development of Formula 1 hybrid power units for Oracle Red Bull Racing and Visa Cash App Racing Bulls. The relationship was active in the 2026 season and produced a reported first win for the Red Bull Ford Powertrains power unit. ([fromtheroad.ford.com](https://www.fromtheroad.ford.com/us/en/articles/2026/new-chapter-ford-red-bull-powertrains-bahrain-f1-win?utm_source=openai))
SCHEELS, Pheasants Forever and Quail Forever joined forces on a special merchandise collection sold through SCHEELS, with proceeds supporting habitat conservation and chapter access to SCHEELS’ purchasing platform.
Levi's and Beyoncé launched the third chapter of the REIIMAGINE campaign. Ulta Beauty separately announced itself as the official beauty retail partner of Beyoncé's COWBOY CARTER TOUR, with activations and CÉCRED/CÉ LUMIÈRE retail experiences.
BMW and fashion and lifestyle brand Kith continued their collaboration with a fourth chapter featuring a new collection, bespoke automobiles and an invitation-only panel with Kith founder Ronnie Fieg during Monterey Car Week 2026.
Macron and Automobili Lamborghini launched the second chapter of their collaboration: a co-branded activewear collection bringing Lamborghini’s design identity into running and fitness.
Max Mara Japan announced the second chapter of its Ready Coat campaign, part of a three-part campaign featuring actors and public figures Mayu Hotta, Anne Nakamura and Hikari Mori. Each participant wears the Ready Coat and expresses the campaign's “Ready” concept through an individual story.
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