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Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
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Where it lives.
What it leaves behind.
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THE LIVE COLLABORATION WIRE
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Mondelēz’s Cadbury Dairy Milk and cosmetics brand MCoBeauty created a reciprocal confectionery-and-beauty collaboration, including a watermelon chocolate block and a chocolate-inspired cosmetics collection sold exclusively through Woolworths.
Roblox and Savvy Games Group signed an MoU to broaden game-development opportunities, support Saudi creators and studios, provide localized training and technical support, and co-develop educational and online-safety materials.
Sexy Fish Miami unveiled a FIFA-inspired costume collection for its mermaid sculptures in collaboration with Allison Freidin of the Museum of Graffiti.
Block and Grubhub expanded a public-facing partnership connecting Grubhub’s ordering ecosystem with Square’s point-of-sale system and adding Cash App Pay as a customer payment option.
Bella Vita reports that its visit to the Costa Nova factory led to the creation of Brisa Branca, a custom neutral plate developed in collaboration with Casafina.
OilersNation reported a collaboration between the Edmonton Oilers and World of Warcraft that brought the game into an Oilers hockey setting, including game-themed cosplay and a further cross-promotional event referenced for March 6, 2026.
The Columbus Blue Jackets are collaborating with Peanuts Worldwide LLC on a Hockey Halloween: A Peanuts Spooktacular experience at Nationwide Arena, including Snoopy's appearance, themed activities, a costume contest, a CBJ X Peanuts pillowcase, and a ticket package with a Snoopy bobblehead.
Rosewood Baha Mar announced a month-long culinary residency featuring Michelin-recognized Chef Alfredo Villanueva at Costa, the resort’s coastal Mexican restaurant, beginning in November 2026.
ATP Tour opened its first in-person ATP Store at the 2026 Mutua Madrid Open, featuring co-branded collections with Lacoste, Dunlop, and Palmes and delivery by Levy Merchandising and Winner Italia. ([atptour.com](https://www.atptour.com/en/news/atp-store-announcement-madrid-2026?utm_source=openai))
TAP Air Portugal’s TAP Donate Miles programme names partner organizations whose beneficiaries can exchange donated miles for travel. The page identifies new organizations selected for the 2026–2028 period and continuing partners from earlier periods.
Finecross-owned skincare brand shaishaishai signed a strategic cooperation agreement with Liren Cosmetics, which would serve as its China general distributor and handle positioning, marketing and channel management.
Nailmatic announced an exclusive collaboration with La Maison Élysée resulting in three products: the Marianne and Cocorico sets and Léon nail polish.
Melixir describes its ongoing me:cycle campaign as a partnership with TerraCycle, collecting empty cosmetic bottles for recycling and processing into new resources.
DECORTÉ launched its North American cosmetics range through Saks Fifth Avenue, including a seasonal product selection at a pop-up shop in Saks Fifth Avenue’s New York flagship store.
Black Halo partnered with Mad Men costume designer Janie Bryant on a full fashion collection, scheduled for sale at Bloomingdale’s, Saks Fifth Avenue and Lord & Taylor.
China Eastern and SMG signed a cooperation framework covering member-benefit integration, joint promotion, customer development, the “乘东航 看东方” cultural-tourism IP, onboard content and broader aviation–entertainment cooperation.
The Broncos reported that Alex Singleton was raising money for the Testicular Cancer Awareness Foundation and planned donations tied to his 2026 tackles.
The Broncos reported that linebacker Alex Singleton helped raise funds for the V Foundation for Cancer Research while sharing his cancer-survivorship story.
The Bolshoi Theatre’s official 248th-season release credits fashion designer Igor Chapurin as costume designer for a Bolshoi production, constituting a cultural commission between Bolshoi Ballet and an external fashion designer.
COS collaborated with London-based artist duo Studio Swine to create New Spring, an interactive multisensory installation presented during Salone del Mobile in Milan and Design Miami/.
Amyris and Rose Inc launched the Modern Essentials collection as a joint clean color cosmetics venture.
Norma Kamali describes her collaboration with choreographer Twyla Tharp on costumes for nine dances, including The Upper Room.
Malaysia Aviation Group announced an exclusive partnership with Laura Mercier, appointing the beauty brand as Malaysia Airlines’ Official Cosmetics Partner to support crew confidence and elegance in-flight.
Ghost London created a limited-edition fashion collection in collaboration with the television drama series Outrageous, curated by Outrageous costume designer Claire Collins and Ghost’s Head of Creative.
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