THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
EcoLine Clothing and Bisleri International signed an MoU to recover used PET bottles through Bisleri’s Bottles For Change initiative and convert them into fashion and lifestyle products under the EcoLine brand.
Familia Torres worked with MMI, Dubai Duty Free and Emirates Leisure Retail on an exclusive Celeste Crianza edition sold through Dubai Duty Free and featured in Emirates Leisure Retail food-and-beverage outlets at Dubai International Airport.
Emirates Courier Express connects Mayple Global's Dubai fulfilment hub to international customers and integrates delivery data with Mayple's customer-experience platform.
Emirates Courier Express supports Squatwolf's delivery expansion across the GCC, Europe and Australia.
Bai announced a multi-year collaboration with Sydney Sweeney, naming her exclusive brand ambassador for the Bai It’s WonderWater campaign.
Emaar Malls lists a Yann Couvreur pop-up at Dubai Mall, establishing a named external food-brand activation at the mall.
Clinique La Prairie and One&Only combined Clinique La Prairie’s longevity protocols and expertise with One&Only’s hospitality at One&Only One Za’abeel in Dubai.
Dubai Design Week 2026 includes BMW Middle East as Automotive Sponsor, Pinterest’s physical activation with designers and artists, IQOS and Ouchhh Collective’s CURIOUS STUDIO, Woods Bagot’s partnership with d3, and Buccellati’s pop-up created with Luke Edward Hall.
An official Ennismore press release states that Paris Society and RIKAS Hospitality Group joined forces under Rizwan Kassim to collaborate on multiple new projects, including Maison Revka in Dubai.
Texas Ranchers reached a multiyear sponsorship agreement with health-technology company BAiO, naming BAiO the team’s official performance intelligence partner and placing its logo on the competition kit and promotional materials.
The media pack identifies Caprice Holdings as a partner in a sensory dining experience at Sexy Fish Dubai created with Restaurant & Bar Design Awards. The activity combined restaurant hospitality with an experiential design programme.
VERO MODA announced Aditi Rao Hydari as the face of its Autumn/Winter 2026 campaign. The source describes the arrangement as a partnership bringing together the fashion brand and the named actor.
yukio showcased a new collection at the AJIO.com Luxury Lifestyle Weekend, a multi-brand luxury event organized around fashion presentations and influencer-hosted activations.
Clarins Group and Monte-Carlo Bay Hotel & Resort launched a 900-square-metre Clarins & myBlend Spa offering treatments, massages and beauty products.
XERJOFF founder Sergio Momo and chef Yannick Alléno created Saveurs Olfactives, a dining experience pairing adapted XERJOFF fragrances with dishes developed for Alléno’s restaurants.
The Royal Tearoom at Atlantis The Royal partnered with Jo Malone London for “Blooming with Purpose,” a bespoke afternoon-tea experience translating Jo Malone London fragrance notes into a culinary journey and immersive fragrance moments, with a complimentary Jo Malone London gift. The activation supports Breast Cancer Awareness Month.
Etro collaborated with Safilo on its first Suhoor in Dubai, hosted at KETURAH Resort, where Etro's Spring Summer eyewear collection was presented in an interactive setup.
Ceremonia founder Babba Rivera joined Adrienne Bailon of LA VOÛTE and Denise Vasi of MAED in the ICONIC LATINA collaborative initiative celebrating Latina beauty and entrepreneurship.
Veronique Gabai partnered with Éléonore Doligé Besson and La Gambade on a fragrance-and-accessories collection combining Eau d’Azur with designed pouches.
Veronique Gabai and SOMO Sleep Fitness formed a partnership combining fragrance with sleep and self-care, including a set designed for pulse-point and pillow use.
Emirates Woman reports that Noble Panacea launched in the region through an exclusive partnership with AEON Clinic, an aesthetics and longevity clinic at Atlantis The Royal.
Almora Botanica's official company page reports its UAE debut with Faces Beauty Middle East and its Ho Chi Minh City launch with HAL de Beaute, describing both as partnerships connected to launch events.
Ulta Beauty announced its UAE debut at Mall of the Emirates in partnership with Alshaya Group, with additional Middle East store openings planned and launch-week programming featuring regional beauty founders.
SUSHISAMBA Dubai’s official recap describes collaborations and four-hands dining experiences with named chefs, restaurants and hospitality partners during 2025.
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