THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Ulta Beauty enters the UAE in partnership with Alshaya Group

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Ulta Beauty announced its UAE debut at Mall of the Emirates in partnership with Alshaya Group, with additional Middle East store openings planned and launch-week programming featuring regional beauty founders.

Current status
Official collaboration
Reported timing and availability
Started 2026-01-29; the official source does not state an end date.
Place
Dubai, United Arab Emirates
Source checked
October 13, 2026

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