THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
NOBILIS GROUP announced that it would become Escentric Molecules’ exclusive distribution partner for Germany, Austria and Switzerland from January 1, 2025.
Balenciaga and the NBA released a limited-edition capsule spanning apparel, footwear, accessories and small leather goods on January 15, 2026.
Pitti Immagine Uomo named dunhill its Guest Designer for edition 111. The house will stage an exclusive salon show in Florence on January 14, 2027.
Auberge Collection announced that The Knox is accepting bookings for stays beginning January 29, 2027. The hotel is being developed through a longstanding partnership with BDT & MSD Partners and named real-estate and retail partners to reimagine the Knox Street neighborhood.
Schleich announced a licensing agreement with The Walt Disney Company to produce Disney character collectibles, beginning with twelve figurines in January 2027 and additional releases through 2028.
Musée de l'Orangerie and Tate Modern jointly organize Monet, peindre le temps, presented in Paris from September 30, 2026 to January 25, 2027 and at Tate Modern from February 25 to June 27, 2027.
Rakuten will become a Team Partner of Scuderia Ferrari HP in telecommunications and e-commerce under a multi-year global partnership beginning January 1, 2027. The agreement includes branding on Ferrari race cars, driver apparel and team environments, plus planned technology and e-commerce initiatives.
Kering Eyewear and Valentino entered an exclusive global agreement under which Kering Eyewear develops and distributes Valentino sun and optical eyewear collections. The partnership began on January 1, 2026, with the first collection presented during the Valentino show in Paris on October 5, 2025 and retail availability beginning in March 2026.
Fantawild and Shuanghui Development announced a three-year strategic cooperation beginning January 1, 2026, with Shuanghui grilled sausage products entering more than 40 Fantawild attractions.
Sweed’s own product catalog identifies a co-created collection, “Sweed x Elisa Maino,” including the Margarita + Milano and January + Vanda products. Sweed also documented a Credo Beauty launch event in Soho.
DIFFERENTLY’s HiSO profile describes a collaboration that began after a January 2019 meeting in New York and was connected by shared sustainability values.
Bendon announced a partnership with Heidi Klum under which Klum would serve as creative director and ambassador for Bendon's Intimates lingerie collection, which was renamed Heidi Klum Intimates and launched globally on January 1, 2015.
Anua announced Kendall Jenner as its first global brand ambassador in a multi-year partnership covering global campaigns and product launches.
Graham’s launched a Bicentenary Collection presented in a specially designed WeWood cabinet. The collection included a decanter and wine glasses produced by Jancis Robinson in partnership with product designer Richard Brendon, a Durand corkscrew, and a specially commissioned funnel from Ourivesaria Coutinho. The first edition was to be auctioned by Christie’s, with remaining editions delivered from January 2023.
Valentino and Kering Eyewear entered an exclusive long-term partnership under which Kering Eyewear develops and distributes Valentino sunglasses and optical collections worldwide, beginning January 1, 2026.
Condé Nast partnered with Nanfang Media Group to relaunch GQ operations in China. The launch included the debut of Jingying GQ on January 15, 2026.
The University of Nebraska announced that Chase Rice will headline Devaney Nights: A Welcome Back at John Cook Arena on January 9, 2027, with Josh Ross and Kylie Morgan also performing. The event marks the return of major concerts to the Devaney Sports Center.
BARK and Girl Scouts of the USA announced Patch Pals, a dog cookie launching nationally in January 2027, with proceeds remaining local to support Girl Scout troops.
NASA and Boeing modified the Starliner contract, added spacecraft and certification work, and set an uncrewed Starliner-1 launch window for December 2026 or January 2027.
AEON and Inabe City announced a comprehensive regional partnership agreement on January 20, 2026.
The Buffalo Bills and Visa announced the 2026 Week Five High School Tackle Football Coaches of the Week. Winning coaches' programs receive $1,000 from the Bills and Visa, with regional Coaches of the Year scheduled for on-field recognition at Highmark Stadium in January.
Air India and Singapore Airlines launched the first phase of initiatives under their January 2026 Commercial Cooperation Framework Agreement, expanding booking options and reciprocal loyalty benefits.
Bandai Namco announced that the TEKKEN World Tour 2026 Global Finals will take place in Singapore from January 14–17, 2027, in collaboration with Evo Singapore. The event will bring together top TEKKEN 8 players to compete for the TWT 2026 championship.
René Caovilla announced a collaboration with Indian designer Gaurav Gupta as exclusive shoe partner for his ‘Quantum Entanglement’ bridal show. The collaboration produced seven custom-made designs using Indian textiles, traditional embroidery, crystals and pendants; the collection was scheduled for availability from January 2026.
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