FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
AlphaTauri, the premium fashion brand created by Red Bull, became an Atlético de Madrid sponsor and will provide official attire for the club’s men’s and women’s first teams and Atleti B. The club describes the agreement as strengthening its existing collaboration with Red Bull through design, textile technology, and visual identity.
Ford and Red Bull Powertrains formed a long-term technical partnership to develop hybrid power units for Formula 1, with Red Bull Ford Powertrains supplying engines from 2026 to at least 2030.
TURN THE BUZZ INTO A PLAN