AlphaTauri joins Atlético de Madrid as official clothing sponsor

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

AlphaTauri, the premium fashion brand created by Red Bull, became an Atlético de Madrid sponsor and will provide official attire for the club’s men’s and women’s first teams and Atleti B. The club describes the agreement as strengthening its existing collaboration with Red Bull through design, textile technology, and visual identity.

Current status

Official collaboration

Reported timing and availability

The published source describes the collaboration; timing details remain under review.

Place

Madrid, Spain

Source checked

October 15, 2026