FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Brooks’ official article introduces Brooks Lifestyle and names collaborations with AFEW, Jeff Staple, RSVP Gallery and Alex Zono, alongside specialty retail partners.
Lakmé Fashion Week documents a continuing collaboration in which SUPIMA and Lakmé Fashion Week x FDCI hosted a fireside chat with AFEW Rahul Mishra, with a further collection showcase planned in collaboration with SUPIMA.
BIG Digital deployed Smart Digital Merchandisers across 13 U.S. retail banners to extend Diageo’s FIFA World Cup 2026 sponsorship into stores, featuring brands including Casamigos and Buchanan’s.
Arizona Cardinals: Hydrate & Screen for Health collaboration
TURN THE BUZZ INTO A PLAN