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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

BIG Digital deploys Smart Digital Merchandisers for Diageo’s FIFA World Cup 2026 sponsorship

BIG Digital×Diageo×Total Wine & More×Spec's×FoodMaxx×Lucky×Safeway×Kroger×BevMax×Save Mart×Albertsons×Hy-Vee×Fry's×Ralphs×Twin Liquor

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

BIG Digital deployed Smart Digital Merchandisers across 13 U.S. retail banners to extend Diageo’s FIFA World Cup 2026 sponsorship into stores, featuring brands including Casamigos and Buchanan’s.

Current status
Official collaboration
Known availability
The published source describes the collaboration; timing details remain under review.
Place
International, United States
Source checked
September 29, 2026

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