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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Sonic the Hedgehog becomes McLaren Racing’s official gaming partner

SEGA×McLaren Racing
Official image for Sonic the Hedgehog becomes McLaren Racing’s official gaming partner
Official collaboration image · verified from the named source

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

SEGA’s Sonic the Hedgehog entered a multi-year partnership with McLaren Racing, including planned motorsport and gaming activations through Sonic’s 35th anniversary and McLaren’s 1,000th Grand Prix.

Current status
Official collaboration
Known availability
Started 2025-06-27; the official source does not state an end date.
Place
International, International
Source checked
September 14, 2026

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