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01 · Buzz

SEGA partnered with Serve Robotics to launch Sonic Racing: CrossWorlds

SEGA used Serve Robotics robots in a two-market street activation for Sonic Racing: CrossWorlds.

Official collaboration · Global 02 · Buzz

Balenciaga releases a current SEGA collaboration collection

Balenciaga’s current official site features a Balenciaga | SEGA collaboration collection with 13 listed products, including Sonic the Hedgehog apparel and accessories. Individual official product pages describe the items as being made in collaboration with Sega.

Official collaboration · Global

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