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Latest SEGA collaborations
SEGA/ATLUS and animate launch a year-long global IP collaboration
SEGA, ATLUS and animate launched a year-long collaboration across more than 140 animate stores, featuring exhibitions, game demos, merchandise and collaboration cafés for multiple SEGA Group IPs.
Official collaboration · Global02 · Sep 14, 2026Sonic the Hedgehog becomes McLaren Racing’s official gaming partner
SEGA’s Sonic the Hedgehog entered a multi-year partnership with McLaren Racing, including planned motorsport and gaming activations through Sonic’s 35th anniversary and McLaren’s 1,000th Grand Prix.
Official collaboration · Global03 · Sep 9, 2026PAC-MAN WORLD 2 Re-PAC Sonic the Hedgehog collaboration DLC
Bandai Namco and SEGA launched a Sonic the Hedgehog collaboration set for PAC-MAN WORLD 2 Re-PAC, including Sonic-inspired stages, costumes and collectible figures.
Official collaboration · GlobalFor SEGA teams & agencies
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