Chinwagy/Brand portfolio
McLaren Racing
Follow McLaren Racing across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest McLaren Racing collaborations
Sonic the Hedgehog becomes McLaren Racing’s official gaming partner
SEGA’s Sonic the Hedgehog entered a multi-year partnership with McLaren Racing, including planned motorsport and gaming activations through Sonic’s 35th anniversary and McLaren’s 1,000th Grand Prix.
Official collaboration · Global02 · Sep 14, 2026TUMI | McLaren Partnership and Capsule Collection
TUMI’s ongoing McLaren collaboration combines luggage, bags and accessories inspired by automotive materials and design, while also outfitting McLaren racing and esports teams.
Official collaboration · Global03 · Sep 13, 2026DEWALT and McLaren Racing Formula 1 partnership
DEWALT, a Stanley Black & Decker brand, became McLaren Formula 1’s Official Tools and Storage Partner through a multi-year sponsorship involving team outfitting, branding and fan-engagement experiences.
Official collaboration · Global04 · Sep 9, 2026Cisco and McLaren Mastercard F1 extend technology partnership
Cisco and McLaren Racing extended their partnership into networking, security, observability and AI-era infrastructure, including an executive event at the McLaren Technology Centre.
Official collaboration · Woking05 · Sep 9, 2026Intel becomes official compute partner of McLaren Racing
Intel entered a multi-year strategic partnership with McLaren Racing as official compute partner for McLaren’s Formula 1, IndyCar and sim-racing teams.
Official collaboration · Woking06 · Sep 8, 2026McLaren Racing and Hedera Partner to Expand Digital Fan Engagement
Hedera Foundation and McLaren Racing announced a multi-year partnership covering official team partnerships, digital collectibles and fan-engagement activations across Formula 1 and IndyCar.
Official collaboration · Global07 · Sep 8, 2026Jack Daniel's expands music and racing collaborations with Shaboozey, McLaren Racing and Universal Music Group for Brands
Brown-Forman's 2025 annual report describes Jack Daniel's partnership with Shaboozey, events at Jack's Garage, and the brand's sponsorship with McLaren Racing in partnership with Universal Music Group for Brands.
Official collaboration · Austin08 · Sep 8, 2026McLaren Racing and McLaren Automotive collaborate on MCL-HY GTR
McLaren Racing and McLaren Automotive created the MCL-HY GTR, a client track variant based on the car planned for McLaren’s 2027 WEC program, with a two-year customer track experience.
Coming soon · Global09 · Sep 8, 2026Mastercard becomes Official Naming Partner of the McLaren Formula 1 Team
Mastercard became the Official Naming Partner of the McLaren Formula 1 Team from 2026, with the team renamed McLaren Mastercard Formula 1 Team and a planned Team Priceless fan-experience program.
Official collaboration · Singapore10 · Sep 6, 2026TUMI x McLaren Partnership and Co-created Collections
TUMI maintains a multi-partner relationship with McLaren across Formula 1, automotive, Extreme E and esports, including a co-created automotive-inspired collection.
Official collaboration · Global11 · Sep 1, 2026McLaren Mastercard Formula 1 Team: naming partnership
McLaren Mastercard Formula 1 Team: naming partnership
Current · International12 · Sep 1, 2026McLaren Racing × Dell Technologies: 2026 extension
McLaren Racing × Dell Technologies: 2026 extension
Current · InternationalFor McLaren Racing teams & agencies
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