THE CHINWAGY BUZZ · FIRST VERIFIED WORD

The LEGO Group and Formula 1 partnership with race activations and fan experiences

Official image for The LEGO Group and Formula 1 partnership with race activations and fan experiences
Official collaboration image · verified from the named source

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

The LEGO Group and Formula 1 developed a multi-market partnership spanning products, digital content, at-race activities, retail experiences and build experiences at LEGO Discovery Centers. The partnership page states that activations were planned across the 2025 season and the broader relationship continued beyond the initial launch.

Current status
Official collaboration
Known availability
Started 2025-01-01; the official source does not state an end date.
Place
International, Global
Source checked
September 12, 2026

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