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Formula 1
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Latest Formula 1 collaborations
Disney and Formula 1 Announce Mickey & Friends Collaboration
Disney and Formula 1 announced a global Mickey & Friends collaboration combining Disney characters with Formula 1 content and fan experiences, launching in 2026.
Official collaboration · Global02 · Sep 16, 2026Disney and Formula 1 extend the Fuel the Magic collaboration through 2028
At D23 2026, Disney and Formula 1 announced an extension of their Fuel the Magic collaboration through 2028, continuing the partnership between Disney characters, Formula 1 events and fan experiences.
Happening now · Anaheim03 · Sep 15, 2026Doritos Loaded collaboration with Gordon Ramsay and Mercedes-AMG PETRONAS F1 Team
PepsiCo’s Doritos Loaded launched a collaboration with Chef Gordon Ramsay and extended its official relationship with Mercedes-AMG PETRONAS F1 Team and Formula 1 through recipes, food-truck activations and fan-zone experiences.
Official collaboration · Global04 · Sep 15, 2026Formula 1 and Disney launch Mickey & Friends collaboration
Formula 1 and Disney announced a 2026 collaboration bringing Mickey & Friends into the Formula 1 environment.
Happening now · Global05 · Sep 13, 2026Apple becomes Formula 1’s exclusive United States broadcast partner
Formula 1 announced a five-year partnership making Apple the sport’s exclusive U.S. broadcast partner from the 2026 season.
Happening now · Global06 · Sep 13, 2026Formula 1 and FIA extend Pirelli’s Global Tyre Partnership through 2028
Formula 1 and the FIA extended Pirelli’s exclusive global tyre-supplier partnership through the end of the 2028 season across Formula 1, Formula 2, Formula 3 and F1 Academy.
Happening now · Global07 · Sep 13, 2026Formula 1 and Standard Chartered announce official partnership
Formula 1 and Standard Chartered announced an official partnership including sponsorship of F1 Academy and a focus on inclusion in motorsport.
Official collaboration · Global08 · Sep 13, 2026Disney and Formula 1 extend collaboration through 2028 and add Disney and Pixar’s Cars
Disney and Formula 1 extended their global collaboration through 2028 and expanded it with Disney and Pixar’s Cars. The relationship includes immersive experiences, content and bespoke merchandise, including a Disney x Formula 1 Fuel the Magic Photo Experience at D23 2026.
Happening now · Anaheim09 · Sep 13, 2026Formula 1 Heineken Las Vegas Grand Prix and Caesars Entertainment Extend Partnership Through 2030
Caesars Entertainment extended its founding-partner agreement with the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX through 2030. The relationship includes hospitality offerings, curated entertainment and race-weekend activations across Caesars properties.
Happening now · Las Vegas10 · Sep 12, 2026Disney and Formula 1 launch the Fuel the Magic collaboration
Disney and Formula 1 created the Fuel the Magic campaign, combining Disney characters, live entertainment, exclusive content and a Disney x Formula 1 merchandise collection around the Las Vegas Grand Prix.
Official collaboration · Las Vegas11 · Sep 12, 2026The LEGO Group and Formula 1 partnership with race activations and fan experiences
The LEGO Group and Formula 1 developed a multi-market partnership spanning products, digital content, at-race activities, retail experiences and build experiences at LEGO Discovery Centers. The partnership page states that activations were planned across the 2025 season and the broader relationship continued beyond the initial launch.
Official collaboration · Global12 · Sep 12, 20262026 F1 Sim Racing World Championship Partner Program
Formula 1’s official 2026 F1 Sim Racing World Championship page identifies Aramco as Presenting Partner and AWS and Fanatec as official sponsors or partners, with AWS and F1 describing a joint technical venture involving machine learning and fan engagement. ([formula1.com](https://www.formula1.com/en/information/2026-f1-sim-racing-world-championship-partners.2u2m4z732nk22oiAJ5Jq9B?utm_source=openai))
Official collaboration · GlobalCulture in motion
Current collaborations & activations
2 current
Formula 1 Qatar Airways Azerbaijan Grand Prix 2026
Qatar Airways gives its name to Formula 1's 2026 Azerbaijan Grand Prix.
Courtesy of Qatar Airways zero-gap pilotFormula 1 Qatar Airways Qatar Grand Prix 2026
The Qatar Grand Prix remains November 27–29, with an announced Qatar Airways stopover package combining flights, hotel and grandstand tickets.
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