Chinwagy/Brand portfolio
LEGO
Follow LEGO across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest LEGO collaborations
LEGO and Nike release new co-created sets and apparel and footwear collection
A distinct product and collection launch within the ongoing LEGO-Nike partnership introduced the Nike Slam Dunk x LEGO Set, Nike Dunk Trickshot x LEGO Set, and related apparel and footwear.
Official collaboration · Global02 · Sep 15, 2026LEGO Racing joins the F1 ACADEMY grid through a multi-year partnership
LEGO and F1 ACADEMY announced a multi-year partnership under which LEGO Racing would appear on the F1 ACADEMY grid during the 2026 season, with Esmee Kosterman as driver and a LEGO set developed with F1 ACADEMY.
Official collaboration · Las Vegas03 · Sep 12, 2026Nike Football x the LEGO Group Invite Kids to Play on Instinct with a New Collection
Nike and the LEGO Group launched a global, multi-year collaboration combining Nike Football apparel and footwear with LEGO design language. The collection became available through Nike.com, LEGO.com and selected retailers beginning June 4, 2026.
Official collaboration · Global04 · Sep 12, 2026The LEGO Group and Formula 1 partnership with race activations and fan experiences
The LEGO Group and Formula 1 developed a multi-market partnership spanning products, digital content, at-race activities, retail experiences and build experiences at LEGO Discovery Centers. The partnership page states that activations were planned across the 2025 season and the broader relationship continued beyond the initial launch.
Official collaboration · Global05 · Sep 12, 2026The LEGO Group reveals first-ever LEGO Shrek sets
The LEGO Group and Universal Products & Experiences unveiled the first LEGO Shrek products, including an exclusive LEGO Shrek set and a Shrek BrickHeadz set inspired by DreamWorks Animation’s franchise and its 25th anniversary.
Official collaboration · Global06 · Sep 11, 2026LEGO Art Gustav Klimt – The Kiss developed with Belvedere Museum
LEGO and Vienna’s Belvedere Museum created a 4,000-piece LEGO Art interpretation of Gustav Klimt’s The Kiss, based on the museum’s permanently displayed painting.
Official collaboration · Vienna07 · Sep 11, 2026LEGO Bluey playsets launched with BBC Studios
LEGO and BBC Studios unveiled six LEGO Bluey products across LEGO DUPLO and LEGO 4+, bringing the Bluey characters and setting into LEGO play.
Official collaboration · New York City08 · Sep 11, 2026LEGO Technic supercars enter Asphalt Legends Unite
LEGO and Gameloft brought three LEGO Technic supercars into Asphalt Legends Unite while also launching corresponding physical LEGO Technic sets with redeemable in-game content.
Official collaboration · Global09 · Sep 11, 2026Nike Football x the LEGO Group launch global multi-year collection
LEGO and Nike Football launched a co-created global collection of apparel and footwear as part of a multi-year partnership combining Nike performance design with LEGO creativity.
Official collaboration · Billund10 · Sep 10, 2026LEGO and McLaren celebrate the team’s 1000th race
LEGO and McLaren co-created two LEGO Editions driver-helmet products and corresponding real helmets worn by McLaren drivers at the Monaco Grand Prix.
Official collaboration · Monte Carlo11 · Sep 10, 2026LEGO Group and Crocs enter multi-year global partnership
LEGO and Crocs launched a multi-year partnership beginning with the LEGO Brick Clog, a collectible footwear product accompanied by a LEGO minifigure, followed by additional product drops and in-store experiences.
Official collaboration · Global12 · Sep 10, 2026LEGO Pokémon range expands with five new sets
The LEGO Group and The Pokémon Company International revealed five new LEGO Pokémon sets, including Rayquaza, Arcanine, Munchlax and trainer-focused products.
Official collaboration · GlobalFor LEGO teams & agencies
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