UK Athletics Announces Multiyear Partnership with Heaven Hill Brands, Names Elijah Craig and Evan Williams Official Partners of the Kentucky Wildcats

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Heaven Hill Brands became a multiyear UK Athletics partner. Elijah Craig received official small-batch bourbon partner status and naming rights for the Elijah Craig Club and Elijah Craig Speakeasy; Evan Williams became the official bourbon partner with gameday activations. The deal also includes licensing, pouring rights, integrated multimedia activations an

Heaven Hill Brands became a multiyear UK Athletics partner. Elijah Craig received official small-batch bourbon partner status and naming rights for the Elijah Craig Club and Elijah Craig Speakeasy; Evan Williams became the official bourbon partner with gameday activations. The deal also includes licensing, pouring rights, integrated multimedia activations and co-branded bottles.

Current status

Official collaboration

Reported timing and availability

The published source describes the collaboration; timing details remain under review.

Place

Lexington, United States

Source checked

October 6, 2026