Kentucky Wildcats

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01 · Sep 7, 2026

Spectrum Teams Up With UK Athletics to Open Spectrum Studio, Official Home of Wildcat Storytelling

Spectrum became a multiyear Official Partner of UK Athletics, secured naming rights to the athletics content facility now called Spectrum Studio, and will support branded content and NIL opportunities for selected UK student-athletes. JMI Sports helped develop the agreement and Horizon Sports & Experiences represented Spectrum.

Official collaboration · Lexington

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