Kentucky Athletics Partners with Heaven Hill Brands on Bourbon Experiences and Co-Branded Bottles

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Heaven Hill Brands became a multiyear Kentucky Athletics partner. Elijah Craig received official small-batch bourbon partner status and naming rights for premium hospitality spaces, while Evan Williams became official bourbon partner with a Bourbon Nation program. Limited-edition co-branded bottles are also planned.

Current status

Official collaboration

Known availability

Started 2026-09-03; the official source does not state an end date.

Place

Lexington, United States

Source checked

September 16, 2026