Hellmann’s extends collaboration with the NBA in Brazil

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Unilever reported that Hellmann’s extended its collaboration with the NBA in Brazil. The collaboration combined cultural engagement with consumer activation and product innovation, including new Barbecue, Bacon and Garlic squeeze-format flavors.

Current status

Official collaboration

Known availability

The published source describes the collaboration; timing details remain under review.

Place

International, Brazil

Source checked

September 24, 2026