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01 · Sep 24, 2026

Hellmann’s extends collaboration with the NBA in Brazil

Unilever reported that Hellmann’s extended its collaboration with the NBA in Brazil. The collaboration combined cultural engagement with consumer activation and product innovation, including new Barbecue, Bacon and Garlic squeeze-format flavors.

Official collaboration · Global 02 · Sep 24, 2026

Hellmann’s NBA collaboration extended

Unilever reports that Hellmann’s extended its NBA collaboration, combining cultural engagement with consumer activation and product innovation.

Official collaboration · Global

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