Chinwagy/Brand portfolio
National Basketball Association
Follow National Basketball Association across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest National Basketball Association collaborations
American Express renews and expands NBA partnership with fan experiences and co-created merchandise
American Express renewed its multiyear partnership with the NBA and expanded the relationship across the WNBA, NBA G League, USA Basketball and NBA Take-Two Media. The collaboration includes fan access, content and a limited-edition merchandise collection curated with Fanatics Real Vintage.
Official collaboration · New York02 · Sep 9, 2026American Express and NBA announce multiyear partnership extension with new fan experiences
American Express renewed and expanded its partnership with the NBA, adding USA Basketball and NBA Take-Two Media to the relationship and creating new cardmember content and live experiences.
Official collaboration · New York03 · Sep 8, 2026ESPN and Disney Reach 11-Year NBA and WNBA Media Rights Extension
ESPN and the NBA/WNBA entered an 11-year media rights extension covering NBA and WNBA live events, including the NBA Finals and multiple WNBA Finals, with programming available across ESPN platforms and Disney streaming services.
Happening now · Global04 · Sep 4, 2026Sprite Returns as the NBA’s Official Global Soft Drink Partner
Sprite rejoined the NBA as Official Global Soft Drink Partner under a multiyear global marketing partnership, with co-branded limited-edition cans, custom content and fan experiences.
Official collaboration · Global05 · Aug 31, 2026NBA × NBA G League × Wingstop
NBA × NBA G League × Wingstop
Current · International06 · Aug 31, 2026NBA × New Orleans Pelicans × San Antonio Spurs: Paris and Manchester 2027
NBA × New Orleans Pelicans × San Antonio Spurs: Paris and Manchester 2027
Current · International07 · Aug 31, 2026NBA × Sands China × Dallas Mavericks × Houston Rockets: China Games 2026
NBA × Sands China × Dallas Mavericks × Houston Rockets: China Games 2026
Current · International08 · Aug 31, 2026NBA × Zignia Live × Dallas Mavericks × Detroit Pistons: Mexico City Game 2025
NBA × Zignia Live × Dallas Mavericks × Detroit Pistons: Mexico City Game 2025
Current · International09 · Aug 31, 2026NBA × Zignia Live × Denver Nuggets × Indiana Pacers: Mexico City Game 2026
NBA × Zignia Live × Denver Nuggets × Indiana Pacers: Mexico City Game 2026
Current · InternationalFor National Basketball Association teams & agencies
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