Chinwagy/Brand portfolio
Sanrio
Follow Sanrio across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
The Chinwagy Buzz
Latest Sanrio collaborations
Sanrio joins the LPGA family in a multi-year global partnership
Sanrio and the LPGA announced a multi-year global partnership to create experiences and support the next generation of golfers worldwide.
Official collaboration · Global02 · Sep 14, 2026Kuromi Live: Discover Me, Discover U!!! Merchandise Collaboration
Universal Studios Japan launched original merchandise for Kuromi Live: Discover Me, Discover U!!!, a collaboration featuring Sanrio character Kuromi.
Official collaboration · Osaka03 · Sep 10, 2026Sanrio agrees to master license arrangement for CoComelon in Japan
Sanrio announced an agreement with Moonbug to enter a master license arrangement for CoComelon content in Japan.
Official collaboration · Japan04 · Sep 10, 2026Sanrio and Bandai Namco announce Hello Kitty Party Land
Bandai Namco Entertainment America and Sanrio announced Hello Kitty Party Land, a Sanrio Games title published under the Bandai Namco brand for Nintendo Switch and Nintendo Switch 2.
Coming soon · Global05 · Sep 9, 2026Build-A-Bear debuts Lloromannic plush in new Sanrio Halloween collection
Build-A-Bear announced an exclusive Lloromannic plush as part of a new Sanrio Halloween collection, marking the first time the character appears in the Build-A-Bear assortment in selected countries.
Official collaboration · Global06 · Sep 9, 2026Sanrio and Bandai Namco announce Hello Kitty Party Land for Nintendo Switch
Bandai Namco Entertainment America and Sanrio announced that Hello Kitty Party Land, Sanrio Games’ debut title, will be published under the Bandai Namco brand for Nintendo Switch and Nintendo Switch 2.
Coming soon · Global07 · Sep 9, 2026Sanrio and CoComelon debut CoComelon Playdates with Sanrio Friends
Sanrio and CoComelon launched CoComelon Playdates with Sanrio Friends, combining characters from both entertainment properties in a joint content initiative.
Official collaboration · Global08 · Sep 8, 2026Sanrio and GENDA enter business partnership for entertainment expansion
Sanrio and GENDA entered a business partnership to deepen entertainment touchpoints, including cooperation connected to GENDA's amusement operations and expansion in North America.
Official collaboration · Tokyo09 · Sep 8, 2026Sanrio joins LPGA family in multi-year global partnership
Sanrio and the Ladies Professional Golf Association announced a multi-year global partnership involving fan experiences, community outreach, youth development, immersive activations and digital storytelling.
Official collaboration · Daytona Beach; Tokyo10 · Sep 8, 2026The Crème Shop x Sanrio Hello Kitty and Friends Collection
The Crème Shop’s official collaborations collection lists a Hello Kitty and Friends lip peptides bundle as a co-branded Sanrio collaboration.
Official collaboration · Global11 · Aug 31, 2026Los Angeles Rams × Sanrio: Hello Kitty merchandise
Los Angeles Rams × Sanrio: Hello Kitty merchandise
Current · International12 · Aug 31, 2026Maybelline New York × Hello Kitty Japan
Hello Kitty takes over four Maybelline favorites in a limited Japan collection.
Available now · JapanFor Sanrio teams & agencies
Own the quality of this presence.
Add approved visuals, correct current details and submit forthcoming activations for editorial review.
Explore partnership options →