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Sanrio
Follow Sanrio across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest Sanrio collaborations
Step Into a Delightful World of Fun in Hello Kitty Party Land, Available Now for Nintendo Switch Systems
Bandai Namco announced the worldwide launch of Hello Kitty Party Land, described as the debut title from Sanrio Games and featuring Sanrio characters, on Nintendo Switch systems.
Official collaboration · Global02 · Buzze.l.f. Cosmetics welcomes Kuromi to Glow Up!
e.l.f. Cosmetics announced a Glow Up! Roblox collaboration featuring Kuromi, described as her first collaboration outside Sanrio's universe.
Official collaboration · Global03 · Buzze.l.f. Cosmetics Welcomes Kuromi™ to Glow Up! for Her First-Ever Roblox Collaboration Outside Sanrio®’s Universe
e.l.f. Cosmetics collaborated with Sanrio to bring Kuromi into e.l.f.’s Glow Up! beauty experience on Roblox, with a dedicated lobby, themed looks, and limited-edition in-game items. eGEN helped develop the experience.
Official collaboration · Global04 · BuzzSanrio and Universal Parks & Resorts develop Hello Kitty interactive retail experiences
Sanrio and Universal Parks & Resorts announced a partnership to develop Hello Kitty interactive retail experiences at Universal Orlando Resort and later Universal Studios Hollywood, including park-exclusive co-branded products.
Official collaboration · Global05 · BuzzThe Crème Shop maintains current Miffy and Sanrio collaboration collections
The official LG Beauty destination for The Crème Shop lists Miffy and Sanrio as exclusive collaboration collections and shows current Miffy and Hello Kitty products. ([lgbeauty.com](https://lgbeauty.com/brands/the-creme-shop?utm_source=openai))
Official collaboration · Global06 · BuzzSanrio and LPGA sports partnership
Sanrio supports LPGA-related activities connecting its characters and values with golf, including fan events and support for younger generations.
Official collaboration · Global07 · BuzzSanrio partners with the LPGA
Sanrio and the LPGA connect Sanrio characters and values with golf through fan initiatives, youth support and digital storytelling.
Official collaboration · Global08 · BuzzSanrio sponsors the J-WAVE program Sanrio SMILEY SMILE
Sanrio sponsors a J-WAVE radio program hosted from a fictional café setting and featuring guest conversations.
Official collaboration · Global09 · BuzzThe Crème Shop exclusive Miffy and Sanrio collaborations
The Crème Shop's current LG Beauty brand page presents Miffy and Sanrio under its exclusive collaborations offering.
Official collaboration · Global10 · BuzzSanrio Baseball Academy youth clinic
Sanrio presents a youth baseball clinic in which its characters appear and help deliver the program.
Official collaboration · Japan11 · BuzzSanrio sponsors and supports athletes across table tennis, alpine skiing, figure skating and golf
Sanrio’s sponsorship program supports named athletes across multiple sports, including Miu Hirano, Miwa Harimoto, Momoka Muraoka, Mao Shimada and Yui Kawamoto.
Official collaboration · Global12 · BuzzSanrio Smile Golf Tournament with Mynavi's Next Heroine Golf Tour
Sanrio is a special sponsor of several Mynavi Next Heroine Golf Tour matches, with character appearances and activities supporting young golfers.
Official collaboration · GlobalFor Sanrio teams & agencies
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