Hardee’s returns as a 23XI Racing and Bubba Wallace primary sponsor

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Hardee’s returned to top-level stock-car racing in 2026 through a multiyear NASCAR agreement and primary sponsorship of Bubba Wallace’s No. 23 23XI Racing Toyota. The relationship also includes Hardee’s status as NASCAR’s Official Quick Service Restaurant.

Current status

Happening now

Known availability

Scheduled from 2026-01-21 through 2026-12-31. See the official source for details.

Place

International, United States

Source checked

September 11, 2026