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Hardee's
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Hardee’s returns as a 23XI Racing and Bubba Wallace primary sponsor
Hardee’s returned to top-level stock-car racing in 2026 through a multiyear NASCAR agreement and primary sponsorship of Bubba Wallace’s No. 23 23XI Racing Toyota. The relationship also includes Hardee’s status as NASCAR’s Official Quick Service Restaurant.
Happening now · Global02 · Sep 9, 2026Coca-Cola becomes 23XI Racing’s exclusive beverage partner in co-branded Hardee’s activation
The Coca-Cola Company joined 23XI Racing as the exclusive beverage partner of Bubba Wallace and the No. 23 team. The launch included a co-branded Coca-Cola and Hardee’s paint scheme for the May 10, 2026 NASCAR Cup Series race at Watkins Glen, along with branding on Wallace’s fire suit, team uniforms and equipment.
Happening now · Watkins Glen03 · Sep 9, 2026Hardee’s joins 23XI Racing as Bubba Wallace’s primary sponsor and becomes NASCAR’s official QSR
Hardee’s returned to premier stock-car racing as NASCAR’s Official Quick Service Restaurant and joined 23XI Racing as a primary sponsor of Bubba Wallace’s No. 23 Toyota for the 2026 NASCAR Cup Series season, beginning at Martinsville Speedway in March.
Happening now · Global04 · Sep 8, 2026Hardee’s Returns as Official QSR of NASCAR and Primary Sponsor of 23XI Racing
Hardee’s became the Official Quick Service Restaurant of NASCAR under a multiyear agreement and joined 23XI Racing as primary sponsor of Bubba Wallace’s No. 23 Toyota beginning at Martinsville.
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