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23XI Racing
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Latest 23XI Racing collaborations
Xfinity Expands Partnership With 23XI Racing for 2026 NASCAR Season
Xfinity expanded its 23XI Racing relationship, becoming majority primary partner for Bubba Wallace during the 2026 NASCAR Cup Series season and debuting a branded car at the Daytona 500.
Official collaboration · Huntersville, North Carolina02 · Sep 11, 2026Hardee’s returns as a 23XI Racing and Bubba Wallace primary sponsor
Hardee’s returned to top-level stock-car racing in 2026 through a multiyear NASCAR agreement and primary sponsorship of Bubba Wallace’s No. 23 23XI Racing Toyota. The relationship also includes Hardee’s status as NASCAR’s Official Quick Service Restaurant.
Happening now · Global03 · Sep 10, 202623XI Racing and Fleetio expand partnership with multiyear renewal
23XI Racing's official newsroom lists a September 1, 2026 announcement for an expanded Fleetio partnership with a multiyear renewal.
Official collaboration · Huntersville04 · Sep 10, 2026Pala Casino Spa Golf Resort joins 23XI Racing as primary partner of Tyler Reddick and No. 45 team
Pala Casino Spa Golf Resort joined 23XI Racing as primary partner of Tyler Reddick and the No. 45 team while also supporting NASCAR San Diego Weekend presented by Anduril.
Official collaboration · San Diego05 · Sep 9, 2026Coca-Cola becomes 23XI Racing’s exclusive beverage partner in co-branded Hardee’s activation
The Coca-Cola Company joined 23XI Racing as the exclusive beverage partner of Bubba Wallace and the No. 23 team. The launch included a co-branded Coca-Cola and Hardee’s paint scheme for the May 10, 2026 NASCAR Cup Series race at Watkins Glen, along with branding on Wallace’s fire suit, team uniforms and equipment.
Happening now · Watkins Glen06 · Sep 9, 2026Hardee’s joins 23XI Racing as Bubba Wallace’s primary sponsor and becomes NASCAR’s official QSR
Hardee’s returned to premier stock-car racing as NASCAR’s Official Quick Service Restaurant and joined 23XI Racing as a primary sponsor of Bubba Wallace’s No. 23 Toyota for the 2026 NASCAR Cup Series season, beginning at Martinsville Speedway in March.
Happening now · Global07 · Sep 9, 2026Xfinity expands partnership with 23XI Racing as majority partner for Bubba Wallace in 2026
Xfinity expanded its relationship with 23XI Racing, becoming Bubba Wallace’s majority primary partner for the 2026 NASCAR Cup Series season. The collaboration includes a branded No. 23 car at the Daytona 500, multiple primary-sponsorship races, continued support for Tyler Reddick and the Xfinity Speed Center technology initiative.
Happening now · Global08 · Sep 8, 2026Xfinity and 23XI Racing Announce Partnership Expansion
23XI Racing and Xfinity expanded their relationship for the 2026 NASCAR Cup Series season. Xfinity became Bubba Wallace’s majority primary partner, introduced a branded No. 23 car at the Daytona 500, continued select-race sponsorship of Tyler Reddick, and supported the team through the Xfinity Speed Center and fan activations.
Happening now · Global09 · Sep 8, 2026Hardee’s Returns as Official QSR of NASCAR and Primary Sponsor of 23XI Racing
Hardee’s became the Official Quick Service Restaurant of NASCAR under a multiyear agreement and joined 23XI Racing as primary sponsor of Bubba Wallace’s No. 23 Toyota beginning at Martinsville.
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