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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Coca-Cola becomes 23XI Racing’s exclusive beverage partner in co-branded Hardee’s activation

23XI Racing×The Coca-Cola Company×Hardee's

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

The Coca-Cola Company joined 23XI Racing as the exclusive beverage partner of Bubba Wallace and the No. 23 team. The launch included a co-branded Coca-Cola and Hardee’s paint scheme for the May 10, 2026 NASCAR Cup Series race at Watkins Glen, along with branding on Wallace’s fire suit, team uniforms and equipment.

Current status
Happening now
Known availability
Scheduled from 2026-05-10 through 2026-12-31. See the official source for details.
Place
Watkins Glen, United States
Source checked
September 9, 2026

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