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Yoshinoya
Follow Yoshinoya across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.
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Latest Yoshinoya collaborations
Yoshinoya × Fujinomiya Yakisoba Beef Yakisoba
Yoshinoya and Fujinomiya Yakisoba co-created a frozen beef-yakisoba product using Yoshinoya beef and signature sauce with Fujinomiya Yakisoba noodles.
Official collaboration · Global02 · Sep 14, 2026Yoshinoya × Imuraya “Suman” Frozen Beef Bowl Collaboration Campaign
Yoshinoya and Imuraya present a co-created serving concept pairing Imuraya’s “Suman” steamed-bun skin product with Yoshinoya frozen beef-bowl toppings, supported by a joint recipe feature and purchase-gift campaign.
Official collaboration · Global03 · Sep 14, 2026Yoshinoya × Omurice Boy Collaboration Campaign
Yoshinoya collaborated with Japanese food creator Omurice Boy on a social campaign built around Yoshinoya-inspired creative omurice content.
Official collaboration · Global04 · Sep 14, 2026Yoshinoya × Wakasa-nuri Original Chopsticks and Rice-Resin Spoon
Yoshinoya developed original branded tableware with Wakasa-nuri, a Japanese traditional craft associated with lacquerware decoration.
Official collaboration · Global05 · Sep 14, 2026Jollibee Group and GrabFood launch Rush Hour Rewards across 11 restaurant brands
Jollibee Group partnered with GrabFood on Rush Hour Rewards, enabling advance ordering and weekday offers across 11 participating restaurant brands in Metro Manila and Greater Metro Manila.
Official collaboration · Metro Manila06 · Sep 11, 2026Yoshinoya × Hanamaru Udon joint restaurant opening in Sapporo
Yoshinoya is opening a jointly branded Yoshinoya × Hanamaru Udon restaurant at Sapporo Aurora Town on September 12, 2026. The official store page identifies it as a shared location and provides the opening date, address and operating details.
Coming soon · Sapporo07 · Sep 9, 2026Yoshinoya × Takuya Kimura: “Oshi Gyu” TV commercial activation
Yoshinoya announced a commercial collaboration with actor Takuya Kimura, its brand ambassador. The activation includes a new television commercial, “Ore to Oshi Gyu,” beginning September 3, 2026, centered on Kimura’s preferred Yoshinoya order and fan-style “oshi” culture.
Official collaboration · Global08 · Sep 8, 2026Yoshinoya “Minna no Oshi no Ie” featured-menu collaboration
Yoshinoya created limited-time “favorite menu” combinations based on recommendations from public figures and collaborators, including Shirogane Noel, Nicole Fujita, and New Japan Pro-Wrestling athletes Hiroshi Tanahashi and Yuya Uemura.
Official collaboration · Global09 · Sep 8, 2026Yoshinoya appoints Takuya Kimura as brand ambassador
Yoshinoya appointed actor Takuya Kimura as brand ambassador and launched a shared advertising program under the campaign message “Genki o, itadakimasu!” The relationship continued through additional 2026 television commercials promoting seasonal and limited-time menu items.
Official collaboration · GlobalFor Yoshinoya teams & agencies
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