Yoshinoya × Takuya Kimura: “Oshi Gyu” TV commercial activation

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Yoshinoya announced a commercial collaboration with actor Takuya Kimura, its brand ambassador. The activation includes a new television commercial, “Ore to Oshi Gyu,” beginning September 3, 2026, centered on Kimura’s preferred Yoshinoya order and fan-style “oshi” culture.

Current status

Official collaboration

Known availability

Started 2026-09-03; the official source does not state an end date.

Place

International, Japan

Source checked

September 9, 2026