Yoshinoya appoints Takuya Kimura as brand ambassador

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Yoshinoya appointed actor Takuya Kimura as brand ambassador and launched a shared advertising program under the campaign message “Genki o, itadakimasu!” The relationship continued through additional 2026 television commercials promoting seasonal and limited-time menu items.

Current status

Official collaboration

Known availability

Started 2026-03-13; the official source does not state an end date.

Place

International, Japan

Source checked

September 8, 2026