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01 · Sep 7, 2026

Sprite returns as NBA Official Global Soft Drink Partner

The Coca-Cola Company and the NBA announced a multiyear global marketing partnership that makes Sprite the NBA’s Official Global Soft Drink Partner. The relationship includes NBA-stage activations, custom content, promotions and co-branded limited-edition Sprite cans featuring select NBA teams.

Official collaboration · Global 02 · Sep 4, 2026

Sprite Launches ‘It’s That Fresh’ With Music and Skate Culture Collaborations

Sprite launched a global platform featuring music collaborations with Mustard and LeoStayTrill, plus a 2026 partnership with Los Angeles skate collective Crenshaw Skate Club involving exclusive drops and experiences.

Happening now · Los Angeles 03 · Sep 4, 2026

Sprite Returns as the NBA’s Official Global Soft Drink Partner

Sprite rejoined the NBA as Official Global Soft Drink Partner under a multiyear global marketing partnership, with co-branded limited-edition cans, custom content and fan experiences.

Official collaboration · Global 04 · Aug 31, 2026

NBA × Sprite — global partnership

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