CHINWAGYThe world's live brand collaboration wire
Join freeCreatorsIndustryContact
For you +
ReadersCreatorsBrands & IndustryContact Chinwagy

THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Sprite returns as NBA Official Global Soft Drink Partner

Sprite×National Basketball Association (NBA)

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

The Coca-Cola Company and the NBA announced a multiyear global marketing partnership that makes Sprite the NBA’s Official Global Soft Drink Partner. The relationship includes NBA-stage activations, custom content, promotions and co-branded limited-edition Sprite cans featuring select NBA teams.

Current status
Official collaboration
Known availability
The official source confirms the collaboration; timing details remain under review.
Place
International, Global
Source checked
September 7, 2026

SHARE OR FOLLOW THE BUZZ

Keep it moving.

Share the permanent Chinwagy profile, download a branded social card or save the story so its next update stays within reach.

FOLLOW THE STORY

More details will move this intelligence into the right Chinwagy destination.