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Shanghai Media Group (SMG)
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Latest Shanghai Media Group (SMG) collaborations
China Eastern and Shanghai Media Group sign cooperation framework for integrated culture, commerce, tourism, sports and exhibitions ecosystem
China Eastern and SMG signed a cooperation framework covering member-benefit integration, joint promotion, customer development, the “乘东航 看东方” cultural-tourism IP, onboard content and broader aviation–entertainment cooperation.
Official collaboration · Shanghai02 · Oct 11, 2026China Eastern and SMG sign cooperation framework agreement
China Eastern and Shanghai Media Group signed a cooperation framework agreement covering member benefits, joint promotion, customer development, co-created cultural-tourism programming and onboard content.
Official collaboration · Shanghai03 · Oct 6, 2026China Eastern Airlines and Shanghai Media Group build a culture, tourism, sports and exhibition ecosystem
China Eastern Airlines and Shanghai Media Group signed a cooperation framework covering member benefits, joint promotion, customer development, cultural programming, onboard content and tourism-related commercial scenarios.
Official collaboration · ShanghaiFor Shanghai Media Group (SMG) teams & agencies
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