China Eastern and SMG sign cooperation framework agreement

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

China Eastern and Shanghai Media Group signed a cooperation framework agreement covering member benefits, joint promotion, customer development, co-created cultural-tourism programming and onboard content.

Current status

Official collaboration

Reported timing and availability

The published source describes the collaboration; timing details remain under review.

Place

Shanghai, China

Source checked

October 11, 2026