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Sky Media and Guinness launch Sky Sports’ biggest expansion of live sports accessibility to date

Guinness and Sky Media launched a co-funded accessibility initiative for Sky Sports Premier League coverage, adding live subtitles and live descriptive audio commentary for blind, partially sighted and hard-of-hearing fans.

Official archive source ↗
WhenOctober 10, 2026 to October 10, 2026
WhereLondonLondon, United Kingdom
FormatSpirits collaborationBrand collaboration
Official sourcePrime acquisition stackDirect experience information
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The collaboration brief

Diageo meets Sky Media

Guinness and Sky Media launched a co-funded accessibility initiative for Sky Sports Premier League coverage, adding live subtitles and live descriptive audio commentary for blind, partially sighted and hard-of-hearing fans.

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