FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Eligible U.S. customers can use Cash App Pay to purchase digital assets on MoonPay and through selected partners in MoonPay’s network.
Red Bull New York partnered with Caldwell-West Caldwell Soccer Club to bring Red Bull coaching, player-development methodology, coach education, and direct support to the club’s Travel Program.
Kweichow Moutai and Anhui Gujinggong Liquor have maintained a technical cooperation relationship since jointly establishing a technical cooperation center in 2016, with continued exchanges on tasting, microbiology, brewing and digital production methods.
The New Jersey 5s announced a two-year sponsorship with method, including social content with the team and players and exclusive meet-and-greets at select tournaments.
fusepoint describes a client engagement with a leading haircare brand involving advanced data methodologies, marketing measurement, strategic consulting and optimization of retail, Amazon and direct-to-consumer performance.
Eligible U.S. customers can use their Cash App balance to pay at MoonPay checkout.
Real Sociedad and Austin-based Texas Football Academy reached a one-year agreement under which the club will provide formative and methodological support during the coming season. Real Sociedad will send one coach to Austin for the full season to transfer its training methodology to the academy’s coaches and players.
P.volve offers a Weight Watchers starter kit containing P.volve equipment for experiencing the P.volve method.
Real Sociedad will provide training and methodological advisory services to Texas Football Academy during the coming season, including sending a club coach to Austin for the full season.
Real Sociedad continues providing technical and methodological advisory services to Wakatake Group. The collaboration includes a 2026–27 exchange programme for Japanese youth players and clinics in Japan involving Real Sociedad coaches.
Trust Wallet added Cash App Pay as a payment method through MoonPay, enabling eligible US customers to use their Cash App balance at MoonPay checkout to buy crypto.
Foot Locker launched a brand platform with a hero film created in partnership with creative agency Someplace and a Sole Stories documentary series created in partnership with Hartbeat; Method Man narrated the anthem.
Nokia selected SAP’s RISE methodology and Microsoft Azure for a multi-year enterprise transformation, with Microsoft collaborating closely with SAP and Nokia throughout migration and optimization.
Kalshi integrated Cash App Pay, described in the official announcement as its first prediction-market payment partner. The integration allows customers to use Cash App Pay as a payment method when participating in Kalshi markets.
Manchester City, Charlotte Soccer Academy, and PUMA announced a youth soccer collaboration embedding Manchester City’s coaching methodology within CSA. Two full-time Manchester City coaches will relocate to Charlotte to support player and coach development.
Block expanded its partnership with Uber by taking Square’s native Uber Eats integration to additional international markets and introducing Cash App Pay as a payment method on Uber and Uber Eats in the United States.
MoonPay added Cash App Pay for eligible U.S. customers purchasing digital assets, with the payment method also available through selected MoonPay network partners.
Adyen and Outpayce by Amadeus are deepening their long-standing travel-payments relationship to provide acquiring, payment methods, issuing and embedded-finance capabilities for airlines, hotels and travel sellers.
TURN THE BUZZ INTO A PLAN