THE BRAND COLLABORATION WIRE

The Chinwagy
Buzz.

See which brands are working together, what they created and where you can explore it.

BRAND COLLABORATIONSWhat’s
next?

Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.

BRAND COLLABORATIONS

Explore the collaborations.

Find the brands, what they created together and where to experience it.

lululemon × GANNI

lululemon and GANNI announce a fashion collaboration

lululemon’s official commerce story identifies a GANNI x lululemon collaboration and states that it was coming October 15.

Fashion

GANNI × lululemon

GANNI and lululemon launch movement-inspired collaboration

GANNI and lululemon created a 22-piece collection across women’s apparel, accessories and footwear, inspired by dance and movement.

Fashion

lululemon × Major League Baseball × Fanatics

lululemon partners with MLB and Fanatics on premium fan apparel

lululemon partnered with Major League Baseball and Fanatics to launch a premium fan apparel collection featuring performance and lifestyle items for all 30 MLB clubs.

Fashion

lululemon × GANNI

GANNI and lululemon Join Forces for a Collaboration Inspired by the Joy of Movement

lululemon and Copenhagen fashion house GANNI co-created a 22-piece collection combining lululemon technical innovation with GANNI design language.

Fashion

lululemon × Saul Nash

lululemon and Saul Nash unveil final SLNSH collection

lululemon and British designer Saul Nash released the fifth and final chapter of their multi-season SLNSH collaboration for Summer 2026.

Milan, ItalyFashion

Lewis Hamilton × lululemon × Skydance Sports × Marina Bay Sands

Lewis Hamilton extends commercial and media collaborations through Dawn Apollo and partner brands

lululemon’s 2026 “Rest Day” series continues its collaboration with Lewis Hamilton. Separately, reporting documents a multi-year first-look production deal between Hamilton’s Dawn Apollo Studios and Skydance Sports, and a Marina Bay Sands partnership involving the Southeast Asian launch of Hamilton’s Plus44 and Almave brands.

Celebrities

lululemon × BNP Paribas Open

lululemon becomes official outfitter of the BNP Paribas Open

lululemon began the first year of a multi-year partnership as official outfitter of the BNP Paribas Open, outfitting staff, volunteers, officials and ball crew and staging fan activations.

Indian Wells, United StatesFashion

Droga5 × lululemon × Sophia Nahli Allison × de la revolución

Droga5 partners with lululemon on A Woman's Foot

Droga5 created lululemon's A Woman's Foot campaign in partnership with filmmaker Sophia Nahli Allison and de la revolución to support lululemon's women-first Blissfeel running shoe.

Multiple locationsAdvertising & Marketing

Barry's × OUAI × lululemon × LALO Tequila × CELSIUS

Barry’s maintains premium brand partnerships with OUAI, lululemon, LALO Tequila and CELSIUS

Barry’s identifies OUAI, lululemon, LALO Tequila and CELSIUS as premium brand partners within its current global partner proposition.

Wellness

lululemon × Lewis Hamilton × Frances Tiafoe

lululemon releases Rest Day episode with Lewis Hamilton and Frances Tiafoe

lululemon released the second episode of its Rest Day original content series, featuring Lewis Hamilton and Frances Tiafoe in a conversation about high-performance mindsets, mindfulness and representation in sport.

Fashion

Savills × Arc’teryx × Aesop × Tesla × RH × Hines × Manière De Voir × Ralph Lauren × Mango × St Martins Management Corporation × Lululemon × Ferragamo × Hamleys

Savills retail property and tenant-representation collaborations

The page records Savills securing, advising on or representing commercial property transactions for multiple retail brands and landlords, including Arc’teryx, Aesop, Tesla, RH, Lululemon and Ferragamo.

Real Estate & Property

Barry's × lululemon

Barry’s x lululemon premium brand partnership

Barry’s identifies lululemon as one of its premium brand partners in its global partner materials.

Wellness

Barry's × OUAI × lululemon × LALO Tequila × CELSIUS

Barry’s premium brand partnerships

Barry’s identifies premium brand partnerships with OUAI, lululemon, LALO Tequila and CELSIUS as part of its international brand and studio proposition.

Wellness

Image for lululemon and Saul Nash collaboration

lululemon × Saul Nash

lululemon x Saul Nash SLNSH Spring 2026 Collection

lululemon and British designer Saul Nash continued their multi-season SLNSH collaboration with a Spring 2026 collection of 16 products across men's, women's and accessories categories.

Fashion

lululemon × Peloton

lululemon and Peloton strategic global partnership

lululemon and Peloton entered a five-year strategic global partnership combining Peloton digital fitness content with lululemon apparel, experiences, programming and original content.

Fashion

lululemon × ZymoChem

lululemon and ZymoChem plant-based nylon collaboration

lululemon began a multi-year collaboration with biotechnology company ZymoChem to commercialize and scale a plant-based alternative to petroleum-based nylon 6,6.

Fashion

BRAND COLLABORATIONS

Explore the collaborations.

Preparing the latest collaboration stories…

01The Buzz

What brands are creating together.

02The Calendar

When you can go.

03The Globe

Where you can go.

04The Swag Bag

What you can collect.

05Major Events

The wider world around it.

THE BUZZ NEVER STOPS

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TURN THE BUZZ INTO A PLAN

The Chinwagy
Buzz.

Explore the collaborations.

Start with a brand.

lululemon and GANNI announce a fashion collaboration

GANNI and lululemon launch movement-inspired collaboration

lululemon partners with MLB and Fanatics on premium fan apparel

GANNI and lululemon Join Forces for a Collaboration Inspired by the Joy of Movement

lululemon and Saul Nash unveil final SLNSH collection

Lewis Hamilton extends commercial and media collaborations through Dawn Apollo and partner brands

lululemon becomes official outfitter of the BNP Paribas Open

Droga5 partners with lululemon on A Woman's Foot

Barry’s maintains premium brand partnerships with OUAI, lululemon, LALO Tequila and CELSIUS

lululemon releases Rest Day episode with Lewis Hamilton and Frances Tiafoe

Savills retail property and tenant-representation collaborations

Barry’s x lululemon premium brand partnership

Barry’s premium brand partnerships

lululemon x Saul Nash SLNSH Spring 2026 Collection

lululemon and Peloton strategic global partnership

lululemon and ZymoChem plant-based nylon collaboration

Explore the collaborations.

Make the Buzz yours.

Know first.
Then know where to go.

Explore the collaborations.

Start with a brand.

lululemon and GANNI announce a fashion collaboration

GANNI and lululemon launch movement-inspired collaboration

lululemon partners with MLB and Fanatics on premium fan apparel

GANNI and lululemon Join Forces for a Collaboration Inspired by the Joy of Movement

lululemon and Saul Nash unveil final SLNSH collection

Lewis Hamilton extends commercial and media collaborations through Dawn Apollo and partner brands

lululemon becomes official outfitter of the BNP Paribas Open

Droga5 partners with lululemon on A Woman's Foot

Barry’s maintains premium brand partnerships with OUAI, lululemon, LALO Tequila and CELSIUS

lululemon releases Rest Day episode with Lewis Hamilton and Frances Tiafoe

Savills retail property and tenant-representation collaborations

Barry’s x lululemon premium brand partnership

Barry’s premium brand partnerships

lululemon x Saul Nash SLNSH Spring 2026 Collection

lululemon and Peloton strategic global partnership

lululemon and ZymoChem plant-based nylon collaboration

The ChinwagyBuzz.

Start with a brand.

Make the Buzz yours.

Know first.Then know where to go.

Start with a brand.

The Chinwagy
Buzz.

Know first.
Then know where to go.