FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Highsnobiety reports that Zacapa Rum and Agua by Agua Bendita brought their Latin American collaboration to Miami through a pop-up centered on a co-created collection.
PatBO and Zacapa created a limited-edition collaboration commemorating Zacapa’s 50th anniversary, including a silk scarf, pocket square, hand-painted glassware, playing cards and a keepsake book box.
Agua by Agua Bendita and Zacapa collaborated on a limited-edition Zacapa XO presentation featuring a handbag combining Zacapa’s Petate weaving with Agua by Agua Bendita embroidery. The partners also planned exclusive events in Miami and New York with Highsnobiety.
TURN THE BUZZ INTO A PLAN