THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
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BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Campaign Middle East reports that, through the IPX and Experience 11 partnership, ZO&FRIENDS would make its regional debut through a special pop-up store at Yas Mall on Yas Island in Abu Dhabi during the first quarter of 2026.
Yas Mall introduced the Hidden Disabilities Sunflower initiative with Zayed Authority for People of Determination, distributing sunflower lanyards and supporting visitors with hidden disabilities.
A scheduled Yas Mall Walking Club walking and running session with Vivobarefoot.
Landmark Group’s Fun Works attraction operates at Yas Mall as a play-and-learning experience.