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Buzz · Official collaboration · Oct 16, 2026ATP Tour × Lacoste × Dunlop × Palmes × Levy Merchandising × Winner Italia
ATP opens first physical ATP Store at Mutua Madrid Open
ATP Tour opened its first in-person ATP Store at the 2026 Mutua Madrid Open, featuring co-branded collections with Lacoste, Dunlop, and Palmes and delivery by Levy Merchandising and Winner Italia. ([atptour.com](https://www.atptour.com/en/news/atp-store-announcement-madrid-2026?utm_source=openai))
Madrid, SpainSports