FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Willow+Co announced an exclusive partnership with Jana Kramer to launch a limited bamboo pajama collection featuring baby and toddler prints curated by Kramer, including matching mommy-and-me sets.
Spotify and Acne Studios activated their partnership with a WILLOW performance at Hackney Church, Spotify x Acne Studios merchandise and plans for further artist events, co-designed merchandise and exclusive content.
In 2023, Château Lafite Rothschild invited Finnish artist Antti Laitinen to interpret the estate. Working with Lafite's gardeners, he trimmed and wove the estate's willow branches into temporary circular openings, creating a site-specific land-art and photography project.
Château Lafite Rothschild invited Finnish artist Antti Laitinen to interpret the estate; working with Lafite’s gardeners, he created temporary willow installations that were documented through photography.
Château Lafite Rothschild’s annual Views of Lafite project invited Finnish artist Antti Laitinen to interpret the estate. Working with Lafite’s gardening team, he created a willow-based installation that was photographed as part of the project.
Dallas Stars × HNTB Proposed Plano Arena Design
TURN THE BUZZ INTO A PLAN