FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Ariana Grande's r.e.m. beauty offers a limited-edition collection explicitly branded as a collaboration with Wicked: For Good.
Universal Studios Singapore at Resorts World Sentosa hosted the Asia-Pacific premiere of Universal Pictures' Wicked: For Good, with the film's cast and director attending the red-carpet event.
Resorts World Sentosa planned a resort-wide Season for Good activation inspired by the Wicked: For Good film release, in partnership with Universal Pictures, Sentosa Development Corporation, Singapore Tourism Board and DBS Bank.
TURN THE BUZZ INTO A PLAN