THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Ulta Beauty partnered with Universal Pictures to launch a Wicked-themed multi-branded beauty assortment, including an Ulta-exclusive limited-edition r.e.m. beauty set associated with the film.
Liberty collaborated with Wicked on a Christmas installation, with Studio Xag involved in bringing the windows and atrium displays to life.
Ariana Grande's r.e.m. beauty offers a limited-edition collection explicitly branded as a collaboration with Wicked: For Good.
Pottery Barn currently lists Wicked as a collaboration partner.
BÉIS maintains a named BÉIS x Wicked collaboration collection.