THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Paramount Advertising’s official business page highlights a Wendy’s Krabby Patty collaboration using SpongeBob SquarePants characters to create a branded experience.
Wendy’s used Discord to activate fandom around Netflix’s Wednesday.
Discord’s official Quests page lists numerous joint campaigns, including Wendy’s with Netflix’s Wednesday, World of Warcraft with Mountain Dew, Walmart’s custom Discord server experience, and game and entertainment activations with named partners.
Wendy’s partnered with Paramount Advertising to create the first Krabby Patty Kollab, a limited-time menu and multi-market campaign inspired by SpongeBob SquarePants’ 25th anniversary.