FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Waterford offers a limited-edition crystal ornament collection created in collaboration with Elton John and inspired by his style.
Macy’s announced a limited-edition keepsake collection and branded collaborations with 25 named partners as part of the lead-up to the 100th Macy’s Thanksgiving Day Parade.
Gordon Ramsay has a global partnership with WWRD offering home and lifestyle products.
Gordon Ramsay’s official biography states that he has a global partnership with WWRD and a partnership with HexClad for lifestyle products and cookware.
TURN THE BUZZ INTO A PLAN