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Provisional candidate from the official press-release listing: Washington Commanders and Northwest Federal Credit Union announced a stadium naming-rights deal.
GMR describes its longstanding experiential partnership with Cigna, expanded sponsorship consulting work, and production of a Cigna-NFL collaboration content series titled “Generational Health.” The same source also describes a Cigna-Washington Commanders “Harvest Feast” activation addressing food insecurity.
Advertising & Marketing
GMR × Cigna × NFL × Washington Commanders × Atlanta Falcons × Bijan Robinson × Erik Dickerson
GMR helped Cigna expand its NFL sponsorship into the Team Up for Wellness platform and produce the Generational Health content series, followed by a Harvest Feast activation with the Washington Commanders addressing food insecurity.
Washington, DC, United StatesAdvertising & Marketing
