THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
SKIMS, co-founded by Kim Kardashian, entered a multiyear partnership making it the official underwear partner of the NBA, WNBA and USA Basketball.
The official WNBA Finals archive identifies NBA 2K as the presenting partner of “Reign Supreme,” a Finals-linked branded video series.
For Games 3 and 4 of the 2026 WNBA Finals, the Golden State Valkyries are hosting official watch parties at Chase Center, presented by Kaiser Permanente.
Tissot renewed and expanded its global marketing partnerships with the NBA, WNBA and NBA G League, adding a redesigned shot-clock system, a special-edition watch and a 10-year presenting-partner role for an NBA Global Game in Europe.
Take-Two’s 2K label partnered with GameStop on a U.S.-only physical WNBA Edition of NBA 2K26, while Angel Reese served as its cover athlete.
The Washington Mystics collaborated with Nike and the WNBA on a Rebel Edition uniform inspired by U Street and Ben’s Chili Bowl, with a launch event at Ben’s Chili Bowl and retail availability through the Mystics team store.
Neutrogena and the Dallas Wings entered an official partnership involving fan experiences, ticket giveaways, arena branding, a player-of-the-game spotlight, TYB activation and product sampling.
,xPosition=.5,yPosition=.5)
Google Pixel is the presenting partner of the 2026 WNBA Playoffs and Finals.
Phoenix Mercury local broadcasts are available free on Arizona’s Family Sports during the 30th WNBA season, with registration required.
Neutrogena entered an official partnership with the Dallas Wings featuring fan experiences, game-day ticket giveaways, arena branding, a player-of-the-game spotlight, and TYB activation with product sampling throughout the season.
Under Armour signed WNBA player Li Yueru, making her the brand’s first female Chinese professional basketball athlete.
The Sparks and Zespri Kiwifruit partnered for the 2026 WNBA season around youth literacy, nutrition education, Jr. Sparks clinics, product sampling, co-branded materials, and in-game activations.
DraftKings entered an official sports betting and daily fantasy partnership with the WNBA.
Washington Mystics × Nike × Ben's Chili Bowl: 2026 Rebel jersey
TikTok connects NBA and WNBA fans to live-game discovery, creators and official content.
Neutrogena becomes an official Dallas Wings partner with fan experiences built around skin health and women’s sport.
Delta is the WNBA's Official Airline and supports league travel plus original player storytelling.
United × Golden State Valkyries
Emirates brings its brand across the NBA, WNBA and NBA G League ecosystem.
Coach brings fashion, basketball and self-expression together as the WNBA’s official handbag partner.
Tiffany & Co. Sports Trophy Atelier