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Buzz · Reported collaboration · Oct 16, 2026Virtue × Ulta Beauty

Virtue Labs strengthens U.S. retail presence with Ulta Beauty partnership

Virtue Labs announced an expansion of its existing partnership with Ulta Beauty, bringing Virtue haircare products into 350 Ulta Beauty locations and onto Ulta.com.

Raleigh, United StatesBeauty

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Virtue Labs strengthens U.S. retail presence with Ulta Beauty partnership

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