Virgin Atlantic Launches Challenge on Strava to Turn Movement into Premium Travel Experiences
Virgin Atlantic launched a named Strava challenge linking movement with premium travel experiences.
THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Virgin Atlantic launched a named Strava challenge linking movement with premium travel experiences.

Virgin Atlantic created an in-flight live performance activation with Sugababes, powered by Starlink Wi-Fi.

Virgin Atlantic relaunched a replica of Princess Diana’s Fly Virgin Atlantic jumper as a limited product collaboration supporting Save the Children. Tourvest operated the retail store and waived its retail fee; £10 from each jumper sold was donated to Save the Children.
EL AL signed a codeshare agreement with Azerbaijan Airlines covering flights between Tel Aviv and Baku, with frequent-flyer benefits for EL AL members; the release also identifies other airline collaborations.
La Vallée Village offers shopping-linked mileage or points benefits through multiple airline loyalty programmes.

As part of Virgin Atlantic's LA28 partnership activity, the airline is teaming up with 3 Peaks Health on a new post-flight recovery experience at its Heathrow Revivals Lounge. The experience will include the Lumati Recharge Portal and compression boots.

Virgin Atlantic worked with creative brand RowType on a new children’s onboard pack containing activities and keepsakes, including a reusable travel bag and sunglasses.
Virgin Atlantic × Aberfeldy · Seoul Highball
Virgin Atlantic × Fever-Tree · Seoul Soju Mojito

Alamo is listed in Virgin Atlantic's current car-rental partner portfolio.

Eligible American Express Membership Rewards points can be converted into Virgin Points.

Avis is a current Flying Club car-rental partner with points on eligible rentals.

Best Western is a current Virgin Atlantic Flying Club hotel partner.

Bilt Rewards members can transfer eligible Bilt Points to Virgin Points.

Eligible Chase cardmembers can transfer Ultimate Rewards points to Virgin Points.

e-Rewards Opinion Points can be converted into Virgin Points.

Enterprise Rent-A-Car is listed as a current Flying Club travel partner.

Eurostar is listed in Virgin Atlantic's current rail-partner ecosystem.

Heathrow Rewards points can be exchanged for Virgin Points.

Flying Club members can earn points and receive eligible tier discounts with Hertz.

Hilton Honors points can be converted into Virgin Points under the current Flying Club relationship.

Flying Club members can earn points and receive eligible discounts with Holiday Extras.

IHG One Rewards points can be converted into Virgin Points under Virgin Atlantic's current partner programme.

Kaligo offers Virgin Points on eligible hotel bookings through the Flying Club partner directory.