FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Charlotte FC launched a collaborative Paper Planes x Versus Everybody collection, available through the team store and MLSStore.com.
Trail runners receive Versus socks together with the official race shirt when collecting race packs at the expo.
The event's current programme includes title, main, official sponsor, supplier, training, transport and green-sponsor relationships with the named partners.
Monks created an out-of-home cultural marketing collaboration between Netflix and Mexican bookstore chain Librerías Gandhi to promote Pedro Páramo, combining the brands’ contrasting book-versus-film positioning.
TURN THE BUZZ INTO A PLAN