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Monks documents Netflix and Librerías Gandhi cultural marketing collaboration for Pedro Páramo

Monks×Netflix×Librerías Gandhi
Image for Monks documents Netflix and Librerías Gandhi cultural marketing collaboration for Pedro Páramo

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Monks created an out-of-home cultural marketing collaboration between Netflix and Mexican bookstore chain Librerías Gandhi to promote Pedro Páramo, combining the brands’ contrasting book-versus-film positioning.

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